Karen mcgrane content strategy for mobile pdf activation

Read content strategy for mobile, by karen mcgrane online on bookmate. Sharma points out that mobile app security extends beyond specific apps or even an app store, which provides basic controls over which apps employees use. Jan 01, 2012 this book is the most cogent argument ive yet seen for the separation of form from content. After a strategy has been chosen, apply limits and develop policies to put the strategy to work.

She is a talented and engaging public speaker and her mustread book, content strategy for mobile, was published last year. Karen formerly care3 is your free mobile and web app to capture your journey through health and care or for a loved one if youre a family caregiver. An exclusive interview with ux and content strategy expert karen mcgrane written by scott solomon, content marketing manager at ez systems in a 30minute sitdown interview, i had the pleasure to discuss a multitude of topics with one of the foremost leaders in user experience and content strategy for the web and mobile. This book is the most cogent argument ive yet seen for the separation of form from content. Make it easy for mobile users to digest your content by ditching old school pdfs and embracing mobile technology. Get more details about this preconference workshop. Welcome to the mobile world, a magical place where people want to view your web content on a device that tucks neatly into their pocket or purse. I appreciated the clear approach and writing style and was looking for more advice on practical application. Develop a mobile management strategy infotech research group.

Recent data from an outbrain study reveals that content consumption on mobile devices is growing rapidly. Jul 25, 2014 creating a content strategy for mobile devices in the classroom posted on july 25, 2014 by karen mahon i feel so fortunate to have been asked by the center on innovations in learning cil, at temple university, to prepare a classroom guide for content strategy and mobile devices. In todays web world, content is king and building the right content strategy for a mobile app is the secret key to success. See the complete profile on linkedin and discover karens connections and jobs at similar companies. Karen mcgrane, mds background, education, and other specialties. And that pretty much sets the tone for our chat with karen mcgrane. How to create and manage content for highend websites. Writers wonder why editors trim stories in the online report. As a business owner, you can use mobile devices for collaboration and. How to build the right content strategy for your mobile app. Karen mcgrane explains how and why individual fields of content should be annotated with information about what they contain to enable them to be used in a variety of contexts, letting the individual devices determine how to display what is needed rather than specifying it when content is created.

Mobile roadies content management system makes it much simpler by allowing developers to provide users with real time updates that are synced across iphone, android, and the mobile web. User may need to change the phones access point name settings. A former vp at razorfish, karen works as an independent consultant, helping companies such as the new york times, disney and conde nast get the most out of their content. How to create epic mobile marketing content that works. As a content professional who tends to write and build rather than being on the front end strategizing, i. The core of your mobile strategya unified pdf experience on any platform. I want to be karen mcgrane when i grow up, and you should want to be her too. A complete guide to mobile marketing for 2014 4 with over 75% growth in mobile advertising during 20 adage mobile fact pack mobile is no longer an emerging channel. Pursuing scalable production of porous carbon with facile and environmentally friendly synthesis methodology is a global goal. Dont miss this great opportunity to learn what you need to know about how to do content strategy. We are pleased to present you with this excerpt from chapter 1 of content strategy for mobile by karen mcgrane, now available from a. Content strategy for mobile uies all you can learn library. Six steps for building a longterm strategy for mobile 3.

Nov 18, 2015 karen mcgrane effortlessly defined the principles of content strategy for mobile. Finally, theres a strong need to focus on security and privacy and embed it into the mobile app environment. Karen mcgrane you dont get to decide which platform or device your customers use to access your content. Mcgrane, who has lead major redesigns of websites like the new york times and the atlantic, is a soughtafter speaker for her entertaining delivery and trenchant insight. Whether youre creating content for a blog, struggling to write a highconverting app description or optimizing texts for apple app store ads banners, there are several basic rules to building a successful mobile content strategy that help you refine each and every text element on the users journey. Karen mcgrane on a good day, i make the web more awesome.

Six steps for building a longterm strategy for mobile. Mar 18, 2016 how to create and manage content for highend websites. She has led projects for dozens of clients, including the. Karen mcgrane effortlessly defined the principles of content strategy for mobile. Im karen mcgrane and i consult on digital strategy. By making it possible for developers to update their apps through their web browser and see results immediately, mobile roadie makes it simple to keep apps. She is the author of content strategy for mobile from a book apart. Because of this, you have to look at copywriting in a whole new way. Developing a content strategy for your mobile app blog. I became interested in reading content strategy for mobile by karen mcgrane after i read her article on a list apart titled responsive design wont fix your content problem. Text is available under the creative commons attributionsharealike license. Mar 27, 2015 your content market strategy for 2015 needs to increase market traffic, respond faster and certainly be more aware of the trending and growing mobile device dynasty of consumers. For more than fifteen years karen has helped create more usable digital products through the power of user experience design and content strategy.

Herein, a unique hierarchical porous graphitic carbon hpgc with outstanding textural characteristics is achieved by a special synergistic activation mechanism, in which the lowtemperature molten state of polymorphisms can induce a highrate liquid phase porous. Developing a mobile content strategy for corporate training. I find many clients welcome a discussion of how to make sure they get the most value from their publishing efforts. The core of a good mobile strategy is giving visitors a common experience no matter which type of device they use.

It was enjoyable to read not the adjective usually used to describe a business strategy book. This is in line with the thoughts of karen mcgrane who states about mobile in her book content strategy for mobile devices that. How to create a mobilefirst content marketing strategy. Unfortunately, more often than not, mobile websites are built as a light version of a brands site and the mobile content is an afterthought and the email link doesnt work. Mcgrane is an emergency medicine physician in shelton, washington and is affiliated with multiple hospitals in the area. View karen mcgranes profile on linkedin, the worlds largest professional community. Mar 24, 2015 developing a mobile content strategy isnt just about making content look as good on phones and tablets as it does on the desktop. Help your content go anywhere with a mobile content strategy. With an approachable and downtoearth style, chad gives the reader a wealth of detail. Join facebook to connect with karen mcgrane and others you may know. License standard youtube license by making a purchase.

Karen mcgrane if the internet is more awesome than it was in 1995, karen would like to claim a very tiny piece of the credit. The key ingredients to a winning mobile contentmarketing. Karen mcgrane if youve heard of content strategy then youre probably already familiar with karen mcgrane. Content strategy for mobile paperback january 1, 2012 by karen mcgrane author isbn. New contexts and interactions in mobile force us to rethink how we style content. Shell also describe how your cms and workflow process can work for mobile publishing, too. Karen mcgrane author of content strategy for mobile. Creating a strategy for mobile marketing, mobile commerce and mobile crm pdf, epub, docx and torrent then this site is not for you. Karen mcgrane is an author, speaker and professor known for her expertise in website content strategy and user experience design ux. Creating a content strategy for mobile devices in the classroom. To enter your activation code sign into sf click on options, then mobile enter this activation code success message your device has been activated. She demonstrates that with the rise of mobile, we have definitely reached the point where we can no longer use our longestablished methods of content creation, which mainly focus on the desktop. Karen mcgrane, md is an emergency medicine physician. Karen mcgrane has helped businesses create better digital products through the power of user experience design and content strategy for the past twenty years.

Why are we still letting authors plan for where their content will live on a page. Jan 22, 2015 content strategy for mobile slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. For those who would argue that its impossible to evaluate designs without real content, let me ask this. Marketers like to imagine they know their customers. If youre looking for a free download links of winning with mobile. Make these decisions for each group of users to arrive at a strategy tailored to your organization. Karen mcgrane, aarron walter and veerle peters, and agencies like. I read this book in two days and thought it was one of the best business books ive read. Mobile admin v2 enable mobile features activating mobile features for mobile users. However, as we mentioned, the issue for many isnt so much in realizing how beneficial a modernized approach can be, but, rather, how to actually make sure it. Her first book, content strategy for mobile, was published in 2012.

She cohosts a responsive web design podcast with ethan marcotte, and is the author of going responsive, published in 2015 by a book apart. More than 350 million facebook users access facebook through their mobile device. Karen spent the past 15 years helping companies publish on the web, and today, shes doing it again with mobile. Defining your mobile content strategy uies all you can. Since pdf documents are such a large part of many organizations web content, it makes sense to consider these files when developing a mobile strategy. Karen mcgrane on the future of content strategy creative. Here are 6 tips for writing mobile content that will engage mobile readers, and lead to higher conversion rates. Karen mcgrane will teach you everything you need to get your content onto mobile devices and more. So why are companies approaching mobile content from a desktop perspective.

Oct 02, 20 an effective mobile content strategy demands an understanding of your audiences mobile usage. This research will allow it professionals to develop a mobile strategy, either from scratch or as a change to an existing strategy. Valuable, mobile friendly content can influence mobile buyers to open up their wallets as the technology evolves to enable them to buy with a tap. This is a sample chapter from karen mcgranes book content strategy for mobile. Join us for a talk on adaptive content, context, and controversy by karen mcgrane. Karen teaches design management in the mfa in interaction design program at the school of visual arts in manhattan, which educates students on how to run successful projects, teams, and businesses. How does content on a webpage translate to an audio interface. If you continue browsing the site, you agree to the use of cookies on this website. The key to a successful mobile content strategy isnt to. Karen mcgrane therapy ideas blog by rhiannan walton. This booklet focuses on integrating mobile with your marketing strategy in order to market to mobile device users. If you have an interesting mobile marketing tip, please leave it in the comments section below. Trust me, what you need to increase targeted traffic to your site, acquire leads and be at the top of your game is an epic mobile marketing strategy.

Content strategy for mobile by karen mcgrane i recently began teaching a class in mobile content marketing for marketingprofs university, taking over for the user experience. A pdf, or portable document format, is a poor marketing tool for mobile marketers. Mcgrane is also the author of content strategy for mobile. Jan 12, 2014 with mobile device usage growing by leaps and bounds each year, perhaps its time to start creating a mobilefirst content marketing strategy and then work backwards to cater to your desktop visitors needs. I want to make the star trek computer work really well. This post aims to educate you about the ways to crack that key. As sara wachterboettcher writes in her book, content everywhere, its about creating portable, flexible content structures that go wherever your users are, without sacrificing quality. The first thing you need to do is define your organizations mobile goals so that you can guide the budget, internal efforts, and development timelines to support them. Walmart family mobiles bring your own phone plan requires an unlocked tmobile or gsm compatible phone, activation kit and walmart family mobile unlimited service plan. To help administrators understand the content and implementation planning that is required for a successful mobile device implementation before they make a large expenditure on hardware, lest that outlay of money be a waste in the absence of a larger strategy. The series of a book apart volumes are always well worth reading, and karen mcgrane s content strategy for mobile is especially worth your time.

Its time to define a mobile content strategy that will make your customers very happy. Whats more, she has an utterly infectious love of technology and the web. Configuring mobile application for success factors. Mar 31, 2017 in todays web world content is king and building right content strategy for a mobile app is the secret key to success. In learning everywhere, chad udell, a seasoned expert on mobile learning, demystifies the many choices involved in developing mobile learning content, and provides realworld experience on how to get down to the business of creating mobile learning. Karen teaches design management in the mfa in interaction design program at the school of visual arts in manhattan. Clearly, mobile isnt just a new technology with a small screen size its the way the world is getting online. Karen mcgrane is a published author, speaker, and content strategist. Development of a synergistic activation strategy for the. Day three of the 2015 ez conference in new york will see digital ux crusader karen mcgrane dissect her latest thoughts on digital trends, particularly adaptive content. Along with social media, its become an essential part of every digital marketers strategy. Karen mcgrane delivery manager niit limited linkedin. In her presentation at breaking development in dallas tx karen mcgrane outlined why providing content to mobile users is not only a strategic imperative but also an obligation for many organizations.

Karen teaches design management in the mfa in interaction design program at the school. Theres no getting away from it, mobile internet is not going away any time soon and for those designers that have been avoiding it, nows the time to. Facebook gives people the power to share and makes the. Karen mcgrane plays nicely in the content strategy, information architecture, and interaction design sandboxes. Sep 05, 2017 as smartphones become ever more ubiquitous, your content is making its way to a whole new market. After all, shes among content strategys most vocal proponents and practitioners let alone that she also specializes in ux design, information architecture, and interaction design.

Karen mcgrane is the author of content strategy for mobile 4. Karen mcgrane on mobile, content strategy, fixing technology and the media culture. Karen mcgrane explains how to take an adaptive approach in this fulllength talk from an event apart. Karen mcgrane has been challenging common misconceptions about content strategy and design as a writer, speaker and practitioner for more than 20 years. Karen mcgrane presentations channel linkedin slideshare. She shares her knowledge and insights on managing organizations, websites and people. Karen mcgrane content strategy for mobile a book apart. Activate your phone or device walmart family mobile. An exclusive interview with ux and content strategy expert. Apple 7% of overall ipad traffic comes from the new ipad iphones take 3 top places in us, and 3 out of 5 in eu5 countries 60% of connected devices traffic in us comes.

This entry was posted in inspiration, reflective practice, thoughts about therapy and tagged assessment, brene brown, independent speech and language therapy, karen mcgrane, professionalism, therapy, vulnerability on march 2, 20 by rhiannan walton. View the profiles of professionals named karen mcgrane on linkedin. In her book content strategy for mobile, karen mcgrane examines how we can create better content by including mobile devices in our decision making. In asia, the trend to mobile content consumption is even more pronounced. Content and discontent postlight digital product studio. Topics covered include the bold fashions of the dotcom era many buckles. For proof, check out karens re\vision boston talk from.

Content strategy for mobile by karen mcgrane read online on. Her book, content strategy for mobile, was published in 2012 by a book apart. A renowned speaker, author and practitioner in the field of content strategy, karen is a highvoltage geek. Youll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Learn some ux design terminology and why content strategy its so important in a website project. Mcgrane is also the author of content strategy for mobile from 1998 to 2006, mcgrane was the vp and national lead for user experience of the marketing. Taking the shift to mobile as a focus for improving content for everyone, she makes the case that you need make sure that your content works on mobile, and sooner rather than later. Now, she pulls it all together to help you go responsivewherever you are in the process. Karen gives you access anytime, anywhere to your health. In content strategy for mobile, karen mcgrane shows you adaptive, structured content, and the strategy youll need to achieve it in the mobile world.

Mobile isnt just smartphones, and it doesnt necessarily mean you are on the move. Clearly there is significant value in adopting a mobile content strategy for corporate training and development programs. Publishing to the web, mobile, and social channels takes time and resources. She has led projects for companies including conde nast, the new york times, the atlantic, and time, inc. Shes helped dozens of teams effectively navigate responsive projects, from making the case to successful launch. If youve been tasked by management to make your documentation compatible with mobile, first of all, dont panic. Karen is the one place to manage personal your health journal, chart symptom experience, record incidents, manage medications and share with close family, friends, and your care team. Her book, content strategy for mobile, describes how content structures, editorial processes, and content management technologies need to evolve to support what she calls adaptive content. Youll first gather data to help you make the case for a mobile strategy, then learn how to. Karen mcgrane explains how and why individual fields of content should be annotated with information about what they contain to enable them to be used in a variety of contexts, letting the individual devices determine how to display what is needed rather than specifying it when content is. The series of a book apart volumes are always well worth reading, and karen mcgranes content strategy for mobile is especially worth your time. Its also more than the sum of mdm and mobile security tools. This prediction by the international data corporation underscores the importance of getting content right for mobile devices.